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Art-curator and minimalist Sara Catalan from New York is aere-store.com muse and customer. As part of our “My perspective” series, Sara talks about her love for the minimalist movement and how it is about finding and keeping things of substance.
“To me minimalism is the ability to strip down to the essential – to avoid the noise of the superfluous and recognize the authentic. Less is always more. I believe this is the secret to quality both in fashion and design, as well as art and life. In a time when consumerism has overtaken so many of our habits and interactions, practicing minimalism is both liberating and gratifying. It’s almost like Buddhism as you feel wiser and stronger while learning to recognize what is indispensable and what you can prescind from.”
On minimalist art
“In art, minimalism extends the abstract idea that art should have its own reality, instead of imitating nature or reflecting a feeling. In minimalist art there is nothing else than what you see and the artist’s intention is for the viewer to react to nothing other than what is in front of them. Just as in architecture, the medium and material from which a piece is made is the reality, not some exterior or adjunct representation. In the words of the minimalist painter Frank Stella ‘What you see is what you see.’“
“When selecting apparel and accessories there is always an exercise of deciding if a piece matches your reality –not something exterior or untrue. Here minimalism encourages you to be confident with who you are and with the style that shows it off most genuinely. As a curator and designer it is a treat to begin the project of designing my new home. I feel it’s fundamental to have a clear concept in mind, take my time and choose objects with a soul. I am following a cradle -to-cradle approach, where every piece is reused and repurposed – trying to not feed into the current system of overproduction. And I have to say, I’m finding incredible pieces both in flea markets and thrift stores! I especially love Housing Works, were all the revenue goes to helping HIV/AIDS patients. The apartment is a tiny attic in Brooklyn, full of the stunning light that so often takes my breath away. It has always been part of my trademark as a designer to use as few elements as possible, honoring the magnificence of the empty space and the materials that compose the structure. “
On New York
“It’s extremely easy to find inspiration in New York, even when you’re not looking. From the sunset light bathing the façades and trees in a West Village street, to concerts in the park all summer long. The New Museum and the Brooklyn Museum are my obligatory stops, while ‘Cocktails & Conversations’ at the AIA Center for Architecture allow one to combine the best mixologists with the most iconic architects; and of course, and it’s always amazing to check out the concerts at Celebrate Brooklyn or BAM Café Live. There is no way out from being inspired by this city! “